JUICE

The Creative Fuel that Drives World-Class Inventors

One of The Three Big Idea Books of the Year
— CIO Insight Magazine
Takes us beyond homilies to a new level of understanding of how invention happens...a delight to read.
— Strategy & Business
This powerful collection of portraits is packed with lessons and insights... a perfect companion for today’s and tomorrow’s entrepreneur.
— Eric Schmidt, Google
Charles Goodyear had it, and so do all of the other pioneers in Evan Schwartz’s book: a rare degree of single-mindedness.
— The Economist
Schwartz’s carefully researched histories reveal remarkably consistent patterns in the process of invention.
— Clay Christensen, THE INNOVATOR'S DILEMMA