In August 1995, the Netscape IPO was the "bit bang" that sparked the birth of e-commerce. I got the assignment from WIRED to answer the question, "how will companies make money on the Web?" The result was the article that led to my first book, WEBONOMICS.
Advertising Webonomics 101
Not someday, today - advertising on the Web makes economic sense. You just have to forget everything you ever learned about the business.