The soundest strategies are based on a purpose true to the organization’s values. Stories are the most effective way to show how that purpose plays out in the world. Stories also have an almost algorithmic structure. The ancient myths showed us how the human imagination is captured by an iconic pattern of story.

Evan formed Story-Is-Strategy Partners after eight years as Directory of Storytelling @ Innosight, where he collaborated with its leaders and clients on telling their most powerful stories.

He partners with organizations on best practices for building out the story world, finding shared values, and setting out on the path of the hero's journey. Evan offers workshops to organizations that aim to generate stories with actionable insights for growth and transformation.

“The workshop on Influential Storytelling that Evan led resulted in a captivating, engaging day for our innovation team and led to impact across the organization.” - Matthew Maxey, Chief Innovation Officer, Synovus Bank

Speaking Appearances & Collaborations

View the Zoom talk with Evan @ the LA Climate Reality chapter meeting - {Click here} or on the image

Thought Leadership Editor, Mentora Institute

Story-Is-Strategy partners with Columbia Business School Prof. Wadhwa and his Mentora Institute to show how executives can cultivate exemplary leadership behaviors.

“At Mentora, we believe there’s a space of untapped potential in every individual — their inner core — from which their best self arises into action to achieve remarkable breakthroughs." - Hitendra Wadhwa

See his Harvard Business Review cover piece (Jan/Feb. 2024), Leading in the Flow of Work {click image below}.

Team member and Storyteller, Speed & Scale (2020—2023)

An action plan for solving our climate crisis now, including stories of 30+ global climate leaders

#climateaction #climatejustice #climateopportunity

Discovering New Solutions to a Global Health Crisis

One in series of Impact Stories - produced in collaboration with Innosight and the Eli Lilly Foundation.

Multi-drug resistant tuberculosis (MDR-TB) is one of the world's major public health problems, with an estimated 500,000 new cases annually leading to more than 150,000 deaths. Lilly Foundation's MDR-TB Partnership recently asked Innosight to convene some of the world's top thinkers in global health and other fields for a day deploying Innosight's systems thinking approach. The goal was to develop ideas that would address the significant distribution challenges of getting quality "second-line" drugs to victims in some of the poorest regions of the world.

See W.H.O. factsheet for recent updates on results.