The soundest strategies are based on a purpose true to the organization’s values. Stories are the most effective way to show how that purpose plays out in the world. Stories also have an almost algorithmic structure. The ancient myths showed us how the human imagination is captured by an iconic pattern of story.

Evan formed Story-is-Strategy Partners after eight years as Directory of Storytelling @ Innosight, where he collaborated with its partners and C-suite clients on thought leadership, publishing in Harvard Business Review, and thriving as sought-after speakers.

With his longstanding focus on environmental storytelling, Evan collaborates with thought leaders on the practice of making your story your strategy  for saving the planet.   

He partners with organizations on best practices for building out the story world, finding shared values, and setting out on the path of the hero's journey. Evan offers workshops to organizations that aim to generate stories with actionable insights for growth and transformation.

“The workshop on Influential Storytelling that Evan led resulted in a captivating, engaging day for our innovation team and led to impact across the organization.” Matthew Maxey, Chief Innovation Officer, Synovus Bank

STORYTELLING FOR THE PLANET

Certified as a Climate Reality Leadership Corps Speaker at the 2026 Cohort Conference in Nashville - Hosted by Al Gore, Marking Twenty Years since An Inconvenient Truth

View the Zoom talk with Evan @ the LA Climate Reality chapter meeting (link)

Team member and Storyteller, Speed & Scale (2020—2023)

A National Bestseller, Speed & Scale is an action plan for solving our climate crisis and includes stories of 30+ global climate leaders.

#climateaction #climatejustice #climateopportunity

THOUGHT LEADERSHIP COLLABORATIONS

Proud to collaborate with Kayak co-founder Paul English on THE MEETING BOOK (Wiley, 2026)

Thought Leadership Editor, Mentora Institute

Story-is-Strategy partners with Columbia Business School Prof. Wadhwa and his Mentora Institute to show how executives can cultivate exemplary leadership behaviors.

“At Mentora, we believe there’s a space of untapped potential in every individual — their inner core — from which their best self arises into action to achieve remarkable breakthroughs." Hitendra Wadhwa

See his Harvard Business Review cover piece (Jan/Feb. 2024), Leading in the Flow of Work {click image below}.

Discovering Solutions to a Global Health Crisis

One in series of Impact Stories - produced in collaboration with Innosight and the Eli Lilly Foundation.

Multi-drug resistant tuberculosis (MDR-TB) is one of the world's major public health problems, with an estimated 500,000 new cases annually leading to more than 150,000 deaths. Lilly Foundation's MDR-TB Partnership recently asked Innosight to convene some of the world's top thinkers in global health and other fields for a day deploying Innosight's systems thinking approach. The goal was to develop ideas that would address the significant distribution challenges of getting quality "second-line" drugs to victims in some of the poorest regions of the world.

See W.H.O. factsheet for recent updates on results.